A suite of adverts for National and local Dealer press. The National ads ran in news and magazine print, while the local dealer versions were individually tailored for each dealer - size and dealer address details - and supplied to the publication.
All images needed retouching for both for colour and lighting as well as their features - ES models changed to EX models for example - tinted windows or different alloy wheels added. On the grey and red cars, both had their colours changed entirely.